About us

Family Jewelers Since 1971
Tehrani Jewelry began in 1971 in Tehran, where our father, Masoud Tehrani, learned the trade working with a fine jeweler in the Laleh Zaar district. Over the years he developed his own eye for design, the simple, warm style that still shapes our collection today.
The Iranian Revolution nearly ended that dream, but our father rebuilt his business from the ground up and kept going through every hard year that followed. His patience and his love for gold are the foundation of everything we do.
In January 2018 we said goodbye to our father. Out of love and respect for him, Tooraj Tehrani and his sister decided to carry his work forward, and today Tehrani Jewelry is a family-owned business in Los Angeles.
What We Stand For
- Real 14K gold. Every piece is real 14K gold, stamped 14K, never plated or filled.
- Designs to wear every day. Classic chains, charms, initials, evil eyes, huggies and rings, inspired by the pieces our father loved, with a modern touch.
- Ready to give. Every order arrives in our signature gift box, with free U.S. shipping.
Whether you are celebrating a milestone or looking for a meaningful gift, we hope you find a piece you will treasure and one day pass down. Thank you for being part of our father's story.
Tooraj Tehrani, Tehrani Jewelry
